Your executive team makes and commits to decisions without everything escalating back to you.

Advisory for founder-CEOs with executive teams where major decisions still route through the CEO.

THE REAL PROBLEM

Your real constraint isn’t leadership capability.
It’s decision architecture.
Many founder-CEOs build executive teams expecting decisions to distribute across leadership.But as companies scale, something unexpected happens.• Major decisions still route through the CEO
• Leadership teams escalate instead of committing
• Decision cycles slow as complexity increases
• Authority and ownership become less clear
The founder who once accelerated the company quietly becomes the decision bottleneck.From the outside, the company performs.
Inside, execution slows.
This is the moment this work becomes relevant.

WHAT THIS WORK DOES

Restores clear decision authority at the top of the company.So leadership teams can make and commit to major decisions without everything escalating back to the CEO.This work focuses on the structural conditions that cause escalation inside executive teams:• CEO decision bottlenecks forming during scale
• Unclear ownership of critical decisions
• Leadership teams escalating instead of committing
• Authority erosion across the executive team
• Political drag slowing important calls
The objective is simple:Decisions move forward without depending on the CEO.In most engagements, 60-80% of leadership decision escalations disappear within 90 days, allowing the CEO to reclaim roughly 10-20 hours per week of strategic time.

Real leadership shifts inside real organizations

Eduardo da Conceição, Founder & CEO Germany

“In three months, our decision cycles shortened from weeks to days.
Escalations dropped by around 70%, and ownership became clear across the leadership team.”

Michael Champagne Ikea USA

“Rym helped me address leadership tensions directly and restore clarity in how decisions were made.
The team began operating with stronger ownership instead of escalating issues upward.”

Shaun Spence Aegon UK

“Rym stepped in when decisions carried real weight.
She helped me cut through mixed signals and strengthen decision ownership across the leadership environment.”

WHO THIS IS FOR

Founder-CEOs who have already built an executive leadership team.From the outside the company performs.Inside:• key decisions still escalate to the CEO
• executives hesitate to commit without escalation
• leadership meetings discuss options but delay decisions
• decision cycles slow as complexity increases
The leadership structure exists.But the decision system has not caught up with the scale of the company.This is where this work becomes relevant.

NOT SUITABLE

This work is not designed for every founder.It is not appropriate for:• founders who prefer to remain the final decision-maker
• companies without a real executive leadership team
• early-stage companies still building basic leadership structure
• leaders unwilling to transfer real decision ownership to their team
This work is designed for founder-CEOs who want their executive team to operate with real decision authority.

How we Work

Engagement begins with understanding where decision escalation occurs and what structural conditions sustain it.From there, support typically takes one of three forms.

Executive Decision Diagnostic

A private 90-minute executive diagnostic working session examining where leadership decisions stall and why they route back to the CEO.You leave with a clear diagnosis of the decision system and the structural shifts required to restore executive decision ownership.

Executive Decision Authority Reset

A focused intervention to remove the founder decision bottleneck and restore clear decision ownership across the executive team.Within 90 days, 60–80% of decision escalations typically disappear, and CEOs regain 10–20 hours per week as executives start committing to decisions independently.

CEO DECISION PARTNER advisory

Ongoing advisory for founder-CEOs shifting from operational decision-maker to strategic leader as the company scales.This engagement provides continued support as leadership authority evolves and decision complexity increases.

Why CEOs bring me in

Led by Rym Tounsi — 5× CEO and Founder.I have built, scaled, rebuilt, and led organizations through growth, collapse, and reinvention.I have experienced firsthand what happens when a founder builds an executive team but remains the final decision layer.This work combines:• Lived executive experience
• Research on power, powerlessness, and resilience
• Direct advisory inside leadership decisions that shape the future of the company

THE WORK BEHIND THE WORK

Perspective

Alongside my advisory work, I lead a research program on powerlessness.The research explores:• How and why people experience powerlessness
• The strategies they use to overcome it
• What enables individuals to transform that experience into resilience
This perspective informs how I work with leaders when stakes rise and complexity overwhelms.

about me

I have built, scaled, rebuilt, and led organizations across continents, often where certainty was absent and consequences were real.Over time, one pattern became clear.The crisis in leadership is a loss of power.When leaders lose power:• execution slows
• authority fragments
• innovation dies
• culture deteriorates
Today I combine executive experience, research, and advisory work to help leaders operate with clarity, authority, and integrity when it matters most.This work is not about becoming fearless.It is about becoming grounded enough to act.

Start with a short DIAGNOSTIC Conversation

If decisions still tend to slow down or route back to you, we begin with a short diagnostic conversation.In 20 minutes, we examine:• where decision ownership may be unclear
• why executives hesitate to commit
• where decisions are unnecessarily escalating to the CEO
• whether the issue is structural or situational
If a clear decision bottleneck is present, we outline the next step.

© 2025 The Deep Business From Rym Tounsi AB. All Rights Reserved. Contact: [email protected]